• US$300

• 80 designs

• 14 designers

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Logo Design Brief

Warwicks is a new lifestyle brand focusing initially on 100% natural cleaning and personal care products. We need a logo that expresses our design mantra: clean, simple, natural.

The winning logo will consist of the word "Warwicks" (no apostrophe), in an easily readable, flowing cursive font. Underneath the word "Warwicks" will be placed our motto "an inspired life" (all lower case, simple sans font, no punctuation). We would like to incorporate an icon into the logo: a stylized, line art illustration of a pair of lovebirds perched on top of an artichoke. The icon should be incorporated into the logo so that it looks naturally part of it. See the attachment "Lovebirds on Artichoke". The final design should reflect values of sophistication and elegance while still being easy to read and not "over designed".

To enable stretching the logo across an entire page or label, the width of the logo needs to be variable without changing the height of - or stretching - the logo. This will be achieved by creating a "flourish" at each end of the logo. The flourish will incorporate the "W" and "s" at the beginning and end of the logo (see attached sample "Leading and Trailing Flourish.jpg"). See here for for information about flourishes and using them in design: www.behance.net/gallery/Hand-Drawn-Script-with-Flourishes/3707188

The logo will be required in four different styles:
- flat, single color
- two tone shadowed/outlined text in colors that reflect the mood of the brand
- as above but without any icons (i.e. we need the logo with icons in b&w and color, and the logo without icons in b&w and color)

All final images will need to be provided in ai, psd and jpeg formats.

What you will get from us:
We promise to work with you every step of the way. We know that crowd sourcing rewards only the best, so we will respond to every submission within 24 hours, letting you know if we think we can work with you and if your efforts match our vision. We will mesh very well with designers who are willing to interpret our feedback to produce work that they're satisfied with and we're proud of to have represent our brand. We guarantee a winner and also participation awards for those who have worked well with us.

Industry/Entity Type

Crowd

Logo Text

Warwicks an inspired life

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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