Logo Design for Australian Satirical Startup

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This customer received 13 logo designs from 3 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
I'm seeking a logo for a new brand that is Australian, rude and very politically incorrect. Products contain images (mostly cartoons) and tag lines that challenge politically correct thinking.
Roo'd Art is to be depicted as a label with definite Australian origins. While some of what is produce is also applicable to global markets we prefer to poke fun at our local people and situations.
While we are rude, crude and politically incorrect we want to be seen as providing some fun to an otherwise too serious world.
Logo will be used on the forthcoming website, stationery such as invoices, stickers, clothing label and advertising material such as pens and business cards.
As a start I'm thinking that the R in the name could be in the shape of a kangaroo with the tail wrapping under the remainder of the logo. But don't take my thoughts alone. I'm a hopeless designer which is why I'm here.
Target Market(s)
Items sold are generally in the $15 to $50 category.
Industry/Entity Type
Advertising
Logo Text
Roo'd Art, or Roo'dArt, or Roo'dart (in order of preference)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple but identifiable logo. If using color I prefer to keep it to a minimum - say no more than 2 or 3 colors, but it also needs to translate well to just black on white or white on black.
Should not have
- Should not be overly complex, such as with shadowing etc or be rendered in any way.