• A$400

• 77 designs

• 12 designers

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Logo Design Brief

We have a group of Companies with a number of service offerings aimed at helping our client's drive 'Sales Optimisation' Our offer is broken into four areas 1) Strategy & Insight development 2) Talent & Capability solutions 3) In Field Execution 4) Performance Reporting.

As part of our Performance Reporting offer we have established a JV with a technology partner that we have named.....Numerate We are looking for a logo for this JV for company name Numerate and a secondary logo for the product name Numerate Performance Analytics. The second logo should be an add on to the first. A good example is Microsoft (company) and Microsoft Office (product)

The main product offering (Numerate Performance Analytics) will be a Sales Reporting solution for FMCG companies with the ability to integrate multiple legacy databases into a simple front end that generates easy to use, simple, tailored sales reports that help drive business performance.

The look of our other brand logos is fresh. modern, crisp, clean, slight edgy and clever. We don't want to look too corporate but we are also not looking for whimsical! We envisage a play on the letter E at the end of the word NumeratE to represent either a number or an electronic solution or a symbol. Our existing colour palette is black red and white although we have ventured into other colours with some of our logos.

Numerate Performance Analytics will allow clients to cut through their performance data, to understand their performance drivers and quickly implement solutions that improve performance outcomes. Our Reporting solutions can be readily implemented are highly tailored and cost effective.

Target Market(s)

Managing Directors & CEO's, Commercial Leaders, CIO's and Senior IT Managers in medium to large Consumer Goods businesses. Our clients will be largely corporate companies with internal IT functions and large Sales teams. We want to stand out but not shock our clients with something drastically different.

Industry/Entity Type

Electronic

Logo Text

Numerate (logo 1) Numerate Performance Analytics (logo 2 built on logo 1)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have two versions one with the word Numerate and a second with the words Performance Analytics added. Should work with our existing colour palette of black red white but can build on these colours. New colour can be added as long as it works with existing colours.

Nice to have

• Play on the E at the end of NumeratE. The word Numerate must always be dominant.

Should not have

• Whimsical, busy characteristics