• US$200

• 8 designs

• 1 designer

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Photoshop Design Brief

We make and sell a new type of landscape tool for homeowners/consumers. It's new to the market and this is our first direct advertisement project.

The card will measure 4.75” x 3.125” (image area) and we will have the front side to grab the customer's attention. The back side will be used as an order form that the customer can mail in.

It will be a targeted direct mail piece that will be included in a mailing pack with 100 other lawn & garden products.

Because of the uniqueness of tool, our ad must communicate and educate quite a bit and that's our challenge. The best way to understand what we need to communicate is to watch our demo video for the 5-IN-1.

http://youtu.be/iJRCs96xHBc

We have a hand full of high res product images that need to be organized in such a way as to communicate the following:
1. can be used by men and women
2. multipurpose (bulb planter - lawn plugger - bedding flower planter - weeding tool - border grass planter)
3. easy to empty plugs that have been pulled.
4. 5-star product rating from Amazon
5. Made in America

These images, along with one or two to give a feel for the product, are located in our dropbox and links to the individual images are provided below:

https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/2012-06-19%2018.50.18.jpg
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/2012-06-19%2019.05.44.jpg
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/08-13-2011%20059.JPG
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/08-13-2011%20070.JPG
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/2012-06-25%2010.07.54.jpg
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/IMG_0215.JPG
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/IMG_0232.JPG
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/iStock_000012791504Large.jpg
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/iStock_000015626236Large.jpg
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/soil-sample-plugging.jpg
https://dl.dropbox.com/u/69771091/Direct%20Mail%20Card/product-sleeveV13.pdf

We would like to see designs that are consistent with the website design (colors etc...). Website is www.ProPlugger.com
Deadline
Wednesday, July 04, 2012

Target Market(s)

Homeowners
65% female, 85% male
avg age 42 years old
$70,000 avg household income
avid lawn and garden enthusiasts
have purchased from garden catalogs in the past 12 months.

Industry/Entity Type

Landscape

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I'll upload the spacial limitations of this card. I think we need to be very visual with liberal use of colorful images. We have about 2 seconds to capture the attention of the prospective customer.
  
  We also need to have a headline that communicates the utility of this garden tool (ie. Finally! A year-round planting tool...)
  
  Need to put an American Flag (small) to highlight that it's made in the US.
  
  Would like to mention that the 5-IN-1 has a 5-Star Amazon product rating...(not sure how to do this...)

Nice to have

• Company logo can be minimal to save space. We want to focus on the product and its varied uses.

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Files

Download all files - 0.8 MB