• €300

• 16 designs

• 5 designers

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Logo Design Brief

The company name “Lagasol” is a Spanish acronym for “La Gasolinera” what translates to “the petrol station”.

We build sooftware for the automotive industry and we also have a car/motorcycle repair shop.

We are targeting the younger generation of mechanics hence that we would like to have a playful logo such as the one attached.

Anyway I want to be able to print the monkey cartoon on a shirt, back of a black coloured leather motor jacket, coffee mug, ... the logo will also be used to be put on the building.

It MUST be a very maculine character logo and also a very cool one to attracht the younger ones. If we print this on a t-shirt that even people would want to pay to get a t-shirt with this logo on. We are even considering to have this logo spray painted on the back of helmets.

We should be able to use this logo even as a symbol for a motor club if you understand what I mean.

Please make a design where the company name is seperated from the monkey logo. I want to see the company name to the right of the monkey in a black bold text. Also please add a gray contour around the company name. Preferrably I want to have the tagline "NO MORE MONKEY BUSINESS!" under the company name

Target Market(s)

The target audience are small to medium sized enterprises in the automotive industry. These are shops that sell used car, car repair shops, service stations, parts resellers, ...

Industry/Entity Type

Automotive

Logo Text

Lagasol / NO MORE MONKEY BUSINESS

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Keep the monkey logo as it is
  Include the company name "LAGASOL" to the right of the monkey.
  Use a bold font and in black
  Add a gray contour around the company name so that it matches the gray contours used in the monkey
  Add our slogan "NO MORE MONKEY BUSINESS!"
  

Nice to have

• Remove the tongue
  Make the monkey look pissed offf (because he can no longer do monkey business)
  Reduce colour palette to black and orange
  

Should not have

• No feminin designs, we are targetting a pure male industry, whether we like it or not.

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Files

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