• US$300

• 11 designs

• 5 designers

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Web Design Brief

CrossFit Template Websites
Creative Brief

CrossFit Gyms
The growth of CrossFit Gyms (or boxes, as they are called by members) is an amazing world-wide phenomenon. More than 3,400 gyms ranging from “garage gyms” to massive retail locations have opened in recent years. The philosophy for workouts at the gym is built around is “constantly varied (if not random), high intensity, functional movement". Each gym does what is called a WOD, or Workout of the Day. Workouts are typically short—20 minutes or less—and intense, demanding all-out physical exertion.
The growth of the gyms, mainly in the United States, has generally come from military veterans, police officers and fireman. However, CrossFit box owners are mostly trainers and not necessarily skilled in operating or marketing a business. Our company is launching a new platform for boxes to purchase inexpensive template websites and other marketing materials.
The Need
Most CrossFit box owners have launched with basic WordPress websites. We see an opportunity to provide more dynamic and professional websites, using a template and content management system. We aim to offer multiple template designs (not WordPress) for box owners. The platform that we are using can be found at www.dynamicdemo10.com. We are looking for graphic designs that will fit this platform.
A big part of the CrossFit philosophy is built around an Internet-based community. Therefore, our website templates should allow for a robust blog that allows for posting of pictures and video by members and the box owner.
The Designs
We strongly encourage designers to review other CrossFit websites for design ideas and functionality (good and bad).
We are looking for cutting-edge designs. One person on our team said, “these sites need to be so good that they sweat!” Obviously, imagery that portrays working out and muscles will be attractive to box owners. Many of the graphics for CrossFit sites use particularly masculine images like diamond plate and steel. The designs should be contemporary and at first glance you show know that this is a CrossFit website.
Rotating images and video windows are good, just nothing that will require long load times.

Images and Logos
Please don’t pirate logos ad images from CrossFit sites without permission. For your design submissions, feel free to develop generic logos and names for CrossFit gyms. If you use and stock photography, please indicate whether you have permission to use or where permission can be obtained.

The navigation for a basic website design (and your designs) should include:
Home (with WOD blog dominating body of page)
About Us
Store
Membership Info (with link to store)
Directions
Contact Us

Target Market(s)

18-35, athletic types, male and female

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Navigation "buttons":
  
  Home (with WOD blog dominating body of page)
  About Us
  Store
  Membership Info (with link to store)
  Directions
  Contact Us