flyer for letter box drop 2012

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This customer received 50 flyer designs from 21 designers. They chose this flyer design from LV Design Studios as the winning design.
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Advertising flyer that is delivered to homes in our suburb.
We are optometrists and looking to have a flyer delivered into our local area residential letterboxes. As a business that has been in the area for 25 years we are looking for an innovative approach to keeping our existing customers as well as appealing to the new generation.
We would like the flyer to reflect or professional eye care services
and commitment to quality service and products.
We do not promote our selves as a discount outlet for eg 2 for 1,50% of everything.
I have attached a copy of the flyer we have been using for the last 12 months.
Updates
Project Deadline Extended
Reason: Away for 3 days
Added Tuesday, July 03, 2012
Project Deadline Extended
Reason: advertising manager on leave for 7 days, still to review designs
Added Thursday, July 05, 2012
Target Market(s)
25- 70 year olds male and female
Industry/Entity Type
Residential
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- flyer should be double sided a5 page
Prominent logo display
address ,phone number , web address,