• US$300

• 15 designs

• 6 designers

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Print Design Brief

The Marin Swim League (MSL) holds a major swim meet each year that determines the Champion swimmer for each age group and the champion swim team. This event is one o the high points of a summer league swim competition. The ages of the swimmers ranges from 5 years to 18 years and includes both boys and girls. The event is held in Marin County (just north of San Francisco. Marin is known for its outdoor lifestyle, including Mt Tamalpais and the Golden Gate Bridge.
For 2014 we need a new design for a selection of merchandise, including long and short sleeve t-shirts, caps, shorts, and track pants.
The design should meet the following criteria:
• Unique in design from previous years (please see attached file of previous designs)
• Appealing to boys/girls/adults- appealing enough to wear the clothing everyday
• Incorporate a swimming and Marin County theme, although the primary focus is swimming
• Include the date and year of the swim meet – this year is Saturday 12th July 2014- date format is negotiable
Include "2014 MSL CHAMPS" (font and case negotiable)
• Corporate advertising will be included on the back of the shirts e.g. REI, Wholefoods, Speedo, etc
• Color and graphics are important, although if a great black and white image was produced we would entertain that concept.
• Clothing will include T-Shirts (short and long sleeve), light sweats, caps, shorts, etc.
• Clothing colors are typically white, black, grey, and soft colors. Again this is the historical pattern but we are open to working with a creative artist to plan a more bold theme, including clothing colors

I have provided a number of sample files that show past desuigns and possible future design for this year.

Thanks

Peter Gebbie
415-342-9930

Target Market(s)

Age Group

5 to 18- Swim teams in Northern California
Male and Female
Parents also want to purchase merchandise in support of teams and event

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• name of Event: MSL Champs 2014
  
  This is a swimming event so we are needing a water, swimmer, or competition theme to distinguish/ differentiate the design from a general everyday wear.
  
  Appealing design that makes you want to reach out and buy the product!

Nice to have

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  Color seems to work well with kids. The teenagers are thye moist difficult to please sofocus design more with this age group.
  
  Life of the product should be 2-3 years, as kids seem to move on after that period of time.
  
  A few thoughts in this section.
  

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Files

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