• A$250

• 42 designs

• 21 designers

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Logo Design Brief

ash & madi is an Australian company that has created a unique, stylish bedding range for the modern baby that would compliment the style of any household and be priced within a range that all mums could afford.

We want the brand to be known for it's great modern designs, quality and affordability.Our designs are made in Australia and the products sourced globally. ash & madi was started by modern young professional working mum and is a family owned business. We aim to grow the brand in the future and add additional home decor products to the range.

We want a logo that is aligned to our core values and that reflects such words as; Family, Fun, Beautiful Designs, Exceptional Customer Service, Quality and Innovation.

We would like the logo to be simple, not too much going on. Clean and beautiful/modern looking. It's also important for the logo to be versatile and it will need to work across a variety of mediums i.e. branding on products, business cards, online branding, marketing material etc.

Colours; would be nice to have a mix of both boy & girl colours and sticking to the lighter shades.

Target Market(s)

Modern mums, with an eye for great design & quality & who want it at a great price point.

Industry/Entity Type

Marketing

Logo Text

ash & madi

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * Logo look just as good printed in black & white as in colour
  

Nice to have

• Just wanted to make a quick update and include some of the colours I have in my head for the design:
  
  Light yellow
  Light grey
  Peach
  Light Blue
  
  

Should not have

• Don't want the design looking to kidish or for the colours to be too harsh. As the brand and product range grows we want the brand to be generic enough that it will translate well across a number of product ranges.