New residential cleaning company needs a logo

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This customer received 145 logo designs from 55 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
I need a logo for my new business called 'Caversham Cleaners'
I'm based in Caversham in England and we are a small company offering cleaning of residential properties in the local area.
So basically we're offering regular or one off cleaning of people's homes including end of tenancy cleaning & ironing as an additional service.
I would like something fairly bright, fresh and not too cluttered.
The logo would be used on business cards, website, stationary, etc.
Prefer to avoid (or at least would need a lot of convincing):
The colour pink
Any pictures/images of a vacuum cleaner, mop or the like
Any french maid images - gives people the wrong impression of what services I'm offering!
Nothing 'cartoony'
blue/green combinations - this seems to be very popular for cleaning company logos so seems too common to me.
Industry/Entity Type
Residential
Logo Text
Caversham Cleaners
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Would be nice to have the colour orange included within the design - doesn't all have to be the same colour.
Should not have
- The colour pink
Any pictures/images of a vacuum cleaner, mop or the like
Any french maid images - gives people the wrong impression of what services I'm offering!
Nothing 'cartoony'
blue/green combinations - this seems to be very popular for cleaning company logos so seems too common to me.