Twizzles logo

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This customer received 157 logo designs from 33 designers. They chose this logo design from jocancre8 as the winning design.
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Logo Design Brief
I need a logo design for a new company called "Twizzles". We sell self-serve frozen treats including ice cream, frozen yogurt, Italian ice, gelato and custard. This logo will be the keystone for signage, advertising, shirts, business cards, website and all forms of advertising. If you google the word Twizzles, it talks about ice skate dancers twirling around the ice...similar to what ice cream look like coming from a soft serve machine.
Colors...no pink...no pastels. I like deeply saturated citrus colors of yellow, and lime dotted with a touch of cherry red and blue. You do not need to use all the colors. The ice cream is soft serve, so do not make it a scoop of ice cream
I'm looking for something modern and edgier. A design that a guy wouldn't be embarrassed to wear on his t shirt. In other words...nothing girly or feminine.
It needs to work for a white business card or a colorful or black t shirt.
I will need the logo in all formats for ease of use.
The attached image shows a fabric I may use on the interior. The lime green is the dominant color. The atmosphere will be a lot like a colorful Starbucks. In other words...we are not a cheap ice cream parlor with plastic chairs and Formica countertops. We want the kids to use this as their hang out spot, and yet a comfortable place for older people or parents to bring their kids. All around fun for everyone!
Updates
Project Deadline Extended
Reason: While I have received a lot of entries, many of them didn't meet the basic guidelines. The top 3 thus far are have about 80 percent of what I am looking for, but not yet ready for selection. If your design has not been eliminated, then you know you are in the top 3. I do plan to guarantee this project, but want to make sure I have a usable design first.
I have asked some of you for changes, please submit those as soon as possible.
Added Saturday, April 26, 2014
Target Market(s)
All people all ages
Industry/Entity Type
Plastic
Logo Text
Twizzles
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Pastel colors or pink or be feminine.