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Aloha Logo Design
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This customer received 75 logo designs from 26 designers. They chose this logo design from Vision as the winning design.
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US$200
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75 designs
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26 designers
Logo Design Brief
We need a logo design for a new company in Chicago called "Aloha". We provide a developmental experience for mothers and their young children ages 0 through 24 months. We want the design to speak to mothers and have an open feeling. This is a service targeting families that make greater than $150k per year and should have a "premium service" feel. This service also has a socially responsible aspect and funds development of young children in disadvantaged communities.
Updates
Project Deadline Extended
Reason: Designers,
We have seen a number of interesting designs. I believe that we want something a little more symbolic and a little less obviously motherly/child. As an example, we really like the simplicity of Toms - www.toms.com.
We will extend the deadline to give time to think a bit differently.
Thank you.
Added Monday, April 28, 2014
Target Market(s)
Our target customers are mothers, from late twenties to early thirties, who are about to have a baby. These mothers live in suburban towns around cities and really value their social networks and community. We do not want the logo to be so feminine that it excludes fathers and family members.
Industry/Entity Type
It Company
Logo Text
Aloha
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like a logo that reflects something a bit more modern and less directly tied to Hawaii. We would also like the logo to reflect the social responsibility of the brand. We like the simplicity of the Toms.com logo as an example.
Nice to have
- The logo does not have to directly reflect a physical thing and can be more symbolic.
Should not have
- We do not want the logo to follow the traditional flower type designs that make you think of a Hawaiian vacation.