International Fashion Clothing Brand needs a royal logo design
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This customer received 37 logo designs from 5 designers. They chose this logo design from hamkur as the winning design.
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Logo Design Brief
Dear Sir,
We have a company registered with the logo that is attached herewith. But now i need to make a few changes with it.
I want to use this animal(called Simurgh, a mythical Persian creature) only as the logo but with more finishing and perfection. I want you to re-design it because it has a few problems such as-
1. POSTURE-
The Posture of the animal is awkwardly positioned just coz of the front legs. So pls if you can re-sketch it with following options-
a.) KEEP the POSTURE ALMOST SAME as it is in logo file1/2 i uploaded in my brief, JUST CAHANGE the FRONT LEGS a bit OR
b.) It should be positioned how it is on the LION SEALS/EMBLEMS or if you know the way it is in EXPRESS CLOTHING BRAND. ((Pls see uploaded file POSTURE 1 & 3)) OR
c.) We totally love the Posture(specially legs positions) in POSTURE 2 file uploaded.
I want to see the animal in the circle and without it as well please.
2. WINGS-
The wings should look ONLY LITTLE FLYING and not too much coz we are not a sports brand.
I would also want a option with the same wings placement as attached in logo1/2 file as i like them too.
3.TONGUE & FACE-
* Pls keep tongue & face same as in original Simurgh ((Pls see uploaded file Tongue&Face))
*But He should be LOOKING BACK as uploaded in logo file1/2 .
4. PAW-
Its back leg's foot/paw seems to be little big &
All the legs should look more uniform.
5. COLOR & EFFECTS-
The whole body should be in a MATTE GREY look with shades of light & dark and only the wings in the ROYAL SHINY GOLD look.
I want you to re-sketch it & give me 3/4 options by changing the posture to option a. b. & c.in point 1,, legs,, and wings positions a bit(not much).
Since we are a fashion brand and will be using it on POLO T-SHIRTS etc. it should look royal, serious & fierce and an animal to be reckoned with just like our brand.
I have attached two files. The logo1 is the original image. We edited that as you can see in logo2 which is our current design itself.
Best Regards,
Dimaira Chawla
Updates
Dear All,
Added Saturday, April 26, 2014
Project Deadline Extended
Reason: Since i need some perfections in the logo, i am extending the deadline to get better result.
Thanks & Regards,
DImaira Chawla
Added Friday, May 02, 2014
Project Deadline Extended
Added Monday, May 05, 2014
Project Deadline Extended
Added Tuesday, May 06, 2014
Target Market(s)
Adults and teenagers in India aged 15-40
Industry/Entity Type
Fashion
Logo Text
Kerkés
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.