• US$240

• 12 designs

• 4 designers

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Infographic Design Brief

We are looking for an infographic style design for PAM Transport's MISSION MPG Program. This is a program for truck drivers to help encourage fuel efficiency. The "MISSION" is also an acronym and each letter represents a tip of improving fuel efficiency. This (the acronym and the tips) is what will make up the content for the infographic. These are listed below and in the attached .pdf for your reference.

NOTE: The PDF is just for reference. This project is not meant to recreate the PDF, but rather take the info from the PDF and translate that into an infographic.

Minimize RPM’s
• Use Cruise Control in Top Gear whenever possible. The difference between 54 PMG in 9th gear vs. 10th gear is 1.0 MPG, and using Cruise will minimize RPM fluctuations.
• Let it roll! Disable the Jake Brake when coasting to a stop. The Jake Brake is an important safety feature to assist with speed reduction in emergencies, but increases RPM’s…decreasing MPG’s

Idle Off – reduce idle whenever possible. For every house of idle, we use 1 gallon of fuel. That’s $4/hour to idle your truck.!

Speed – Reduce your speed whenever practical. For every mile per hour reduction in speed while in top gear, an additional 0.1MPG can be achieved.

Shifting Techniques – Progressive Shift is the quickest and most economical way to get your truck up to cruising speed. It minimizes RPM fluctuation and keeps the engine near peak torque and peak horsepower.

Inflation and Inspection
• Check your tire pressures daily. Maintaining steers at 110 lbs. and drive tires at 100lbs will significantly reduce rolling resistance. Every 10 PSI below this results in 0.05 MPG loss.
• Check your fluid levels daily and top them off as needed for peak truck efficiency.

On Time Maintenance – Make sure you get your preventive maintenance services done on time. Proper on time maintenance will ensure your truck is running at peak efficiency.

Narrow the Gap – by minimizing the gap between the tractor and trailer, you can improve aerodynamics. Having a gap in excess of 30 inches can increase drag by over 2%.

So, this content will make up the infographic and each of the first letters in the tips spells "MISSION" so those letters should be nice and large to stand out.

The call to action (CTA) on the infographic is to visit JoinMissionMPG.com

I have attached the MISSION MPG logo and the PAM Transport logo to be used in the branding of the infographic as well.

Target Market(s)

Potential truck drivers - ages (roughly) 25 - 55

Industry/Entity Type

Safety

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This must be infographic style - this is not a project to recreate the attached PDF...this is an infographic that takes the information, interprets it and represents it with graphics.

Should not have

• This is not a document creation project, but an infographic that represents the information with graphics to illustrate each point.

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Files

Download all files - 0.3 MB