Käräjäklinikka
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Logo Design Brief
Käräjäklinikka (finnish word for Litigator''s Clinic) is a fresh start-up business giving theoretical and clinical training to practicing lawyers.
We need a logo to be used on our website, stationary, brochures etc.
We have a fresh, innovative and ambitious approach to teaching. We use a number of teaching techniques from traditional lectures to face-to-face sessions and e-learning environments to achieve our goal, which is to give our customers cost efficient but real value-adding learning experiences. We would like our logo to communicate this.
What sets us apart from our competitors is the fact that we are innovative, flexible and customer oriented. In size comparison we are a small player, but we would like to turn this into our advantage. We do a lot of sub-contracting and tailored training whereas our competitors concentrate on "bulk"
We want to retain certain "boutique" approach to teaching. We are not trying to be "something for everyone" but "everything for someone".
Logo Text
Käräjäklinikka
Requirements
Must have
Logo should look modern but is should still have certain classic feel to it, a modern classic, so to say.
Simple (even minimalist) and fresh look that conveys ideas like "we are innovative and passionate about teaching" and "no bull-shit, we are on the point" and "quality and cost efficiency are our priority".
Logo should be optimized for screen viewing. It will be most used on websites and on different electronic documents such as brochures and power point slides.
Nice to have
Logo should "work" even if it was printed on a regular black and white laser
Should not have
Complex ornaments or anything that might imply complex, difficult, expensive, old-fashioned...