• US$200

• 167 designs

• 50 designers

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Logo Design Brief

Morello is a 100% all-natural tart cherry juice. Our juice represents health, luxury, and sophistication.

There are two primary ways we market the juice. During the day, it’s a functional beverage, a high-end juice that you pay a premium for at natural foods grocery stores. At night, our juice becomes a fancy mixer for vodka drinks in trendy bars and nightclubs – Morello Vodka.

Morello will be packaged in individual 11oz. clear glass bottles (see attached images). The juice has a dark rich red hue.

***Please get creative with the logo design. We want a design that is unique and contemporary and represents the elegance of this pure, all-natural, premium juice.***

As a reference, these brands are some of our direct competitors:
http://pomwonderful.com/
http://sambazon.com/
http://cheribundi.com/
http://www.mammachia.com/
https://www.vosswater.com/


Thanks for reading this and we cannot wait to see your submissions!

Target Market(s)

Our consumers are health-conscious affluent individuals.

Moms that want a pure and natural juice for their families. Athletes that want a healthy alternative to unnatural juices. Young professionals that want to be spotted mixing their alcohol with a cool trendy juice in the club.

Industry/Entity Type

Health

Logo Text

Morello

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We want a creative and unique design that communicates to the customer that this is a premium luxury juice with functional benefits.
  
  Also, if you can create a unique or catchy slogan for the product feel free to incorporate it. We would be interested to see what you create.

Should not have

• Cartoonish images

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Files

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