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All in one Tennis Store needs a classy logo design
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This customer received 67 logo designs from 27 designers. They chose this logo design from Adam Knights as the winning design.
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US$200
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67 designs
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27 designers
Logo Design Brief
We need a logo design for a chain of tennis retail outlets in Chennai, India. This group of stores has been open for the past 15 years under a different name ("Sports & Shoes"). Now we have decided to re-brand and go for a more functional and specific name. The stores are an all in one tennis store where all sports goods related to tennis like racquets, tennis shoes, balls, etc are sold. Though it mainly focuses on Tennis, the store also sells a lot of other sports related stuff like Running shoes, Swim wear, gym stuff, Badminton equipment, etc. The new name for the stores is going to be "Forty Love", inspired from the famous tennis scoring. The logo should be simple and modern and most importantly exude class. it should look cool. It should convey the fact that the store is an all in one tennis outlet with the focus on tennis. These group of stores has been very successful in the last decade, so we are looking for a logo that really connects with people. it needs to be different and unique.
Updates
It is a tennis store selling tennis equipment. So the love in "Forty Love" doesn't signify a heart. Its just the famous score of 40-0 . So we would prefer less usage of the heart. Designs which innovatively use 40-0 may also be preferred. Like for example, the Wimbledon scoreboarding system depicting the score 40-0 and the words Forty Love below it.
Added Friday, May 02, 2014
Project Deadline Extended
Reason: Company taking time to decide.
Added Saturday, May 17, 2014
Project Deadline Extended
Added Thursday, June 05, 2014
Target Market(s)
Adults and teenagers who play sports. Wide ranging, from youngsters to old retired people to gym maniacs. The stores are placed in sports clubs and gyms. So lot of gym crazy folk visit along with the tennis hardcore crowds.
Industry/Entity Type
Retail
Logo Text
Forty Love
Logo styles of interest
Pictorial/Combination Logo
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Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
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