• US$380

• 195 designs

• 50 designers

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Logo Design Brief

Trademark Antiques is an internet-only antique & vintage jewelry company that has been in business since 2008. From 2009 through 2014 we have sold our items exclusively through the on-line marketplace Rubylane.com. In the coming months, we are launching our own website and will use the new logo as part of our re-branding efforts. We have attached a copy of our existing logo.

We would like our new logo to incorporate our name "Trademark Antiques", but the logo might also incorporate our new tagline, "Invite a Conversation without Saying a Word."

We would like to see a refined logo design which speaks to a high end clientele. Optimally we would like the design to include a graphic element which can be recognized as a small watermark on our product images. We have attached a preview image of our new website as well as product images showing how we are currently using our logo as a product image watermark. Preferably the graphical element should be conformable to a square aspect ratio for use as a profile image on social networking platforms like facebook, twitter, etc.

The design should lean towards the traditional, conservative side and display graceful, elegant lines. The designs that we have liked best to date have stylized renderings of our corporate initials (e.g. either "TM" or "TA") however we would also be interested to see graphical embellishments as long as they are cohesive with the design. The designs which have been based on a strictly modern aesthetic should be avoided. If you would like some design inspiration, try searching "Art Deco", "Art Nouveau", or "Arts and Crafts". These are three distinct design periods from the early 1900's through the 1930's in American and European jewelry manufacture that represent a good deal of our inventory.

Here is some additional information about our new website:

Trademark Antiques offers a carefully curated collection of antique and vintage jewelry with an eye toward today’s fashion and style. Each of our pieces has been carefully hand selected for its uniqueness, exceptional workmanship, or storied past. We strive to showcase only the most beautiful jewelry that connects our clients to the past and invites conversation about a different time and place. Through our blog we encourage visitors to join us on our travels, look through our gemological microscope, explore jewelry history, and create fashionable looks using antique and vintage jewelry. We hope that our website provides an engaging on-line experience for anyone who loves beauty, appreciates history, or finds pleasure in unique fashion.

Target Market(s)

TMA sells antique jewelry (100+ years old) and vintage jewelry (25+ years old) via the internet. Our pieces are unique or very rare and all are in very good to excellent condition.

For examples of our inventory, please see http://www.rubylane.com/shop/trademark. Please note that rubylane.com is an online marketplace and that we do not own or operate this site. We have attached a separate file with a preview of our independent website along with this post to give an idea of the new look that we are trying to achieve.

The target market for our products are mostly women (80-85%+) in English speaking countries (US, UK, Canada, and Australia) with an interest in fashion, antiques, and luxury goods.

Industry/Entity Type

Conservative

Logo Text

Trademark Antiques

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A refined and elegant design which speaks to a high end clientele.

Nice to have

• A graphical emblem or pictorial element to the design which may serve as a watermark in our product logos and which may be used as our social media profile picture. Ideally, this part of the design will conform to a square aspect ratio and remain identifiable even when used as small watermark (see attached example product photo)
  

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Files

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