Commercial laundry business with multiple locations needs a logo

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This customer received 41 logo designs from 20 designers. They chose this logo design from smartsolutions as the winning design.
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We are a commercial laundry business with multiple sites providing linen cleaning (washing) services to different clients, including individuals, hotels & restaurants and mining camps.
The logo is for the re-imaging of the company and will be used on letterhead, business card and website.
All companies and/or businesses are a derivative of the name COMMERCIAL LAUNDRY SERVICES and we would like a primary logo, that can be simply customised for each site/company in the group by the insertion of their variant (eg Pilbara Commercial Laundry Services or Commercial Laundry Services Group). We will consider a Logo using the letters CLS if that appeals more.
The final design will likely use the colours blue (shades), white and black and should communicate cleanliness, stability and capability.
Target Market(s)
Those looking for commercial laundry services. Includes individuals, small businesses and multi-national purchasing departments
Industry/Entity Type
Mining
Logo Text
Commercial Laundry Services or CLS
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Would be nice to be able to simply customise the logo for each company/business in the group (eg Pilbara Commercial Laundry Services or Commercial Laundry Services Group).