Wireless Broadband Company Rebranding - Logo

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This customer received 114 logo designs from 36 designers. They chose this logo design from damakyjr as the winning design.
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Logo Design Brief
We need a company image overhaul, we are a Wireless Broadband ISP started 5 years ago, primarily to provide internet in rural areas to regions without adequate broadband access.
The team is made up of 4 under 30's tech heads, the company has a positive fun, and sometimes cheeky persona but always maintaining the highest level of professionalism.
The companys branding is currently wwwires , the three W's at the begining confuses potential customers and makes us hard to find.
We are going to rebrand the Retail ISP side of the company "wires broadband" , and the network integration and infrastructure construction side of the company "wires networks"
This project is primarily about creating a new image for the brand starting with the logo, we would like to maintain some of the aspects of the existing brand in order to maintain familiarity with our existing customers, this could be the general style or colours or anything else.
The existing website will give an idea of the current style, http://wwwires.com , and company blog should give a better idea of our company philosophy and attitude.
Also our company vehicles will show our attitude towards our customers, "We're here to do a job".
Please feel free to request any clarification on any of the concepts of the brand, we truly appreciate your time and hope it will be worth your while.
Target Market(s)
Residential Broadband Subscribers including small business.
Industry/Entity Type
It Company
Logo Text
wires broadband
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.