Social Enterprise & Advocacy Organization Needs an Awesome Logo
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This customer received 124 logo designs from 42 designers. They chose this logo design from B+ as the winning design.
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Logo Design Brief
Rain is a hybrid social enterprise and advocacy organization that is in search of a logo to power our corporate identity.
We operate at the intersection of business, technology, government and the non-profit sector to promote much needed changes in national social issues (i.e. Veteran's rights, women's issues, etc). As an organization we develop far-reaching, public awareness campaigns focused on educating the public on the need for change and driving them to action.
We're in a very unique position because our logo must convey all of these sectors. We want our corporate identity to include the power associated with politics and innovation associated with technology, as well as the level-headedness of the non-profit sector.
Industry/Entity Type
Government
Logo Text
Rain (name of the company) - One Nation, One Voice (tagline)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We'd like to use a primary to bold shade of blue as the logo's primary color. We're open in terms of secondary colors.
The logo must include some kind of artwork in addition to the company name and tagline.
We're open to just about any kind of artwork, but have been discussing using an abstract interpretation of raindrop(s) imagery.
Should not have
- We'd like to steer clear of any ties to the environment, so please avoid using too much green, fonts that feel too "organic" or any artwork that might convey this image.