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This customer received 209 logo designs from 34 designers. They chose this logo design from Hana as the winning design.
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A$180
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209 designs
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34 designers
Logo Design Brief
We require a modern yet simple logo for a new diversified private equity company the atf Group. We would prefer a stand alone logo (without reference to the company name) that is intended to be used for all company branding. atf. can be used in conjunction with the logo but not as primary feature.
Neutral colour tones preferred but can use colour accent. Examples of logos and colours we like are attached.
Updates
Hi, thank you all for your logo design submissions to date. Please note that we have a preference for a stand alone abstract logo that can be used as the corporate identity without reference to the company name (ie would prefer for the main logo not to be atf wording or letters), however atf can be used in conjunction with the stand alone logo. Thanking you all in advance. atfgroup
Target Market(s)
Adults based in western speaking countries
Industry/Entity Type
Equity
Logo Text
atf.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fresh and modern design that isnt too complicated
Nice to have
- Stand alone logo that is easily recognisable with neutral colour tones
Should not have
- Should not have vibrant colours or be multicoloured. Nor should the logo incorporate pictures/images please