• US$1005

• 34 designs

• 10 designers

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Web Design Brief

We need a sales website design to promote the product we're planning to roll out the end of 2010. Our product, LoanFido.com, is a leads capturing tool for Zillow Mortgage Marketplace. Zillow allows home buyers (and refinancers) to search for the best loan deals in their area. Our product takes those consumer queries from Zillow and automatically matches them against our clients' offerings. The goal is to increase our client's leads funnel to help them make more money with less time invested.

Mortgage brokers are very familiar with software systems, many of which are really ugly, clunky, and slow. A modern website with a clean, focused web 2.0 design will go a long way to making them feel confident and build trust with our name. Many of those software packages also take themselves WAY too seriously, and we'd like to be very different in that respect. We want to convey a fun and professional image, much like http://www.mailchimp.com

We'd like to center the brand on cartoonized dogs. In the US, "Fido" is a reference to a generic dog's name. If possible, it would be nice if the cartoons were somewhat inspired by photos of our dogs: http://www.flickr.com/photos/54281984@N08/sets/72157624894860143/

Our in-development content focused website is at http://dev.loanfido.com - you'll notice that we have some Giant Walls-O-Text going on, and we'd like to avoid that. Unfortunately we have less graphics creation ability than your average termite.

Target Market(s)

Mortgage industry professionals, including mortgage brokers, lenders, and bankers. Demographics indicate 75% males between the ages of 25 and 40, with a background in sales and paid on commissions. They are typically very busy talking with clients on the phone and managing loan application through the system. They want to bring in more leads, but not spend much time doing it.

Industry/Entity Type

Software

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Create a fun and trustworthy feeling.
• Project a clean, simple, polished and efficient image.
• Big "Sign up" and "Buy now" Buttons.
• Modern Web 2.0 look and feel.
• A fantastic color scheme.
• Your creative flair!

Nice to have

• Cartoonized dogs, MailChimp style.
• Awesome typography
• Site usable with the 960 grid system (http://960.gs/)
• Relevant icons with rights to use.
• Banners for offsite related pages like email signup, billing information, forum page.
• Vector based art assets for cartoonied dogs, preferably Adobe Illustrator or SVG based.

Should not have

• Avoid "busy" feeling.
• Avoid the anonymous corporate feeling.
• Cats! No cats! ;)