Logo Design for Blackjack Game

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This customer received 26 logo designs from 16 designers. They chose this logo design from Buck Tornado as the winning design.
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Logo Design Brief
Logo needed for new casino game called "Max-X Blackjack"
The logo will say "Max-X Blackjack" but the logo MUST look equally good when the word "Blackjack" is removed, as it will be at times.
The logo should convey a few core ideas:
1. "X" is for Multiplier. It is a math concept allowing you to win many times the amount of your bet. The "X" should clearly be a separate concept from the "Max"
2. "Next" this game has to do with getting a big payout on the NEXT hand and we want to convey this forward-looking message.
3. Excitement! This is a new and exciting Blackjack game where you can win LOTS and LOTS of money.
It should convey a slight sense of aggressiveness. It should appeal to gamblers who want to make big money and don't care if they lose.
The logo should be INVITING AND UNINTIMIDATING.
The logo does not have to use the hyphen but you can if you like. It can be "Max" on top of "X" or they may be side by side.
I will attach examples of other logos that are good.
Updates
Project Deadline Extended
Reason: I have decided to make it non-refundable now.
Added Monday, August 13, 2012
Target Market(s)
Middle class 30-50 year old American men who play blackjack in a casino
Industry/Entity Type
Casino
Logo Text
Max-X Blackjack
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must say "Max-X" in the logo.