• US$400

• 105 designs

• 36 designers

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Logo Design Brief

1. what’s the purpose of this logo,
online store’s one year anniversary, need new and improved logo for brand development.
to let our customers know that we are still in business and we will be in business for quite a while
approachable logo color scheme. I want to make my prospect feels that:

- we are approachable and friendly,
- it is easy to shop online with us,
- we are serious about our business
- we *know* the internet
- It is safe to shop with us
- we iz trendy
-A warm colour scheme that illustrates our strong philosophy towards a personal approach.
-A modern design that projects our knowledge in both fashion trends as well as internet shopping.

My little E-commerce site selling authentic branded bags and other fashion accessories started out small, but one year later it has grown far beyond my wildest dreams. The e-commerce website has gradually improved over the years, the fullfillment system has gone through various amounts of optimization, and the sales channels have slowly increased. One thing that hasn’t changed though - is the Logo. After one year of considering designs for the logo, I have decided on what I want the logo to reflect:
1) a warm colour scheme that illustrates our strong philosophy towards a personal approach
2) A modern design that projects our knowledge in both fashion trends as well as internet technology

This logo will be an important aspect of the rebranding exercise which will include a brand new website to be unveiled soon. To be specific, the logo will be used in the following:

- Website logo;
- A simplified version for the websites favicon
- business card;
- profile picture for Facebook, Twitter, Instagram, Whatsapp and other social media websites;
- Facebook page cover photo;
- a simplified monochromatic version for a watermark on our photos;
- items used for product fulfillment eg: paperbag, letterhead, thank you notes.

We have uploaded a current logo which we are using since day one.

The final deliverables will consist of:
- a vector based version (AI and EPS - Illustrator)
- a pixel based version (JPEG / PNG or PSD)
- in a square format suitable for Facebook
- in a square format to be used as a Favicon

Target Market(s)

People who can afford branded luxury fashion item: bags, accessories, shoes.

Industry/Entity Type

E-Commerce

Logo Text

Dokumart

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color: purple / white / gold
  no more than 3 colors.
  
  
  
  

Nice to have

• Strong impression. elegance, glamorous

Should not have

• Complicated design.
  
  Trolley - (nobody use trolley when they shop for luxury handbags)
  
  

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