• A$530

• 77 designs

• 30 designers

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Logo Design Brief

Blurb about our business and preliminary ideas:

Our preliminary thoughts
* Want the logo to portray professional, welcoming and caring.
* The word Newcastle doesn't necessarily have to appear in the logo. If it is in the logo it needs to be deemphasized
* The colour of our professional body’s logo Optometrists Association Australia were chosen as a good fit with optometric healthcare in Australia - blues, greens and greys.
* Maybe something round, like an iris, which also mimics the shape of a contact lens, or the topography contour map in orthokeratology.
* but we are very open to ideas and appreciate you taking the time to help us.

* Business name is Custom Eye Care Newcastle.
* family and locally owned independent optometry practice in Newcastle
* general optometry (eye examinations and prescribing spectacles or contact lenses)
* As well specialty niche:
* behavioural optometrists (kids and families).
* specialty contact lenses (for eye disease patients).
* primary healthcare provider with large focus on customer service and the welfare of our patients.
* The practice is currently called Marketown Optical. www.marketownoptical.com.au
* The current website will be redone as part of our rebrand.
* We are currently in a small shopping centre but looking to move to a street location.
* we don't have a lot in common with big corporate chain practices eg OPSM, Specsavers etc as we are not corporate, not a chain store, not a bulk-buy discounter.
* we are a part of the local community
* Optometrist owners are Dom Willson and Heidi Hunter

Target Market(s)

see brief for patient demographic

Industry/Entity Type

Healthcare

Logo Text

Custom Eye Care (maybe the word "Newcastle" deemphasised underneath)

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Custom Eye Care wording in logo

Nice to have

• Maybe the word "Newcastle" deemphasised