Corporate Values project needs own identity (logo, illustrations, font)

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This customer received 12 graphic designs from 4 designers. They chose this graphic design from Dimitris Designer as the winning design.
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Graphic Design Brief
For a project to liven up corporate values we have designed 10 questions our employees should ask themselves at any time. To start marketing these, we want to have various outings (posters, cards, leaflets, etc) that illustrate these questions. preferably with a logo / font of its own. Look and feel / moodwords: insurance, blue, values, non negociable, fun, vintage, together. The 10 questions are:
1. What would the customer say?
2. How will this help those of us in front of the customer?
3. Have I expressed my views clearly and openly?
4. How can we do this differently and to higher standards? Better, faster, simpler?
5. How can I help, beyond my specific role description?
6. Have I recognised other people’s contributions and ideas?
7. Am I keeping my commitments to others, internal or externally?
8. How can I learn more? And how can I share more so others can learn form this?
9. Who needs, and who does not need to be involved?
10. Is there a different or alternative view, opinion or option?
Preferably, each question gets its own little ilustration.
If things are not clear, or more information needed, please let me know.
Updates
Project Deadline Extended
Reason: Since part of the project has been postponed, we can take more time for the design.
Added Monday, May 12, 2014
Industry/Entity Type
Graphic Design