Fitness website needs Facebook Cover Photo & Mailchimp Template

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This customer received 36 Facebook designs from 9 designers. They chose this Facebook design from Sbss as the winning design.
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Facebook Design Brief
NEW SAMPLE FACEBOOK COVER PAGE HAS JUST BEEN UPLOADED TO THIS BRIEF - hopefully this will give some better direction for the project. thanks! Please check the file attached for a starting point.
We're a fitness marketing site that sells other fitness studios' classes and we are looking to create a consistent brand message on our social media and in our newsletters. If the project goes well we will consider extending the winning design to our blog too.
FACEBOOK
We need a Facebook cover page created that's clean, conveys our value proposition (not easy to do concisely!) and has a slightly 'premium' feel to it whilst remaining approachable.
What our company does and what we are trying to convey are attached in the word file here - 'value proposition'
We have a logo and colour scheme which is attached here. I'm also attaching some images that we use although if you want to use others that's also fine.
NEWSLETTER
We use Mailchimp and I'd like reusable template for mailchimp (also include the psd file in the job) where we can interchange graphics and text for each issue.
It should include:
Header with links to our website in menu format - see the website address in the attached file.
Main Feature area (image, headline, text and link)
3 Smaller content areas (text can link through to our blog for example)
Content areas for our Pinterest, Instagram or other Social Media
Footer
Calls to Action
CTA's should be in included in each NL - in your draft they can be generic such as 'Browse Classes' or 'Book Now' 'Read More' etc as we will update the links and text for each issue.
I've attached a rough page layout here but in terms of design get creative -this is not 100% how I want it, but an idea to start with :) The keypoints are 'premium', 'clean' 'approachable'
Thanks and pls let me know if you've got questions, we'll do our best to send through the details.
Updates
Project Deadline Extended
Reason: Hi all, we've still not found a design that we think we can refine enough to be 'the one' and because there are 2 elements to this project we've extended the deadline. Thanks for your entries!
Added Sunday, May 11, 2014
Target Market(s)
Adult women English speaking, based in Hong Kong aged between 22 - 45 who love fitness, yoga, dance, gym etc.
Industry/Entity Type
Fitness
Font styles to use
Other font styles liked:
- Please choose something complementing the logo font
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.