The SMSF Academy
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This customer received 59 logo designs from 23 designers. They chose this logo design from S.R.Graphic Design as the winning design.
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Logo Design Brief
We need to develop a logo design for a new business focusing on providing education to trustees (mum & dad investors) and professionals (financial advisors, accountants, lawyers, etc.) regarding Self Managed Super Funds ("SMSFs"). The SMSF sector is now the largest segment of Australia's superannuation and retirement industry. A key driver for its continued growth is the ability to 'be in control' of your retirement decisions and destiny (including providing greater investment choice).
The SMSF Academy will focus on the delivery of information to appropriately skill individuals and professionals to successfully manage their SMSF and grow their retirement wealth. This business will provide both both online and face-to-face educational and technical content to trustees and advisors. This will be achieved through two streams on the website, The SMSF Trustee Academy and The SMSF Advisor Academy.
I'm after a strong logo that can be seen and used as a 'stamp of approval' for the business as a leading provider of education and training within the super fund industry.
Target Market(s)
the target customers are professionals with the accounting and financial advisory industries, along with professional individuals who look to setup these self managed super funds.
Industry/Entity Type
Investment
Logo Text
The SMSF Academy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- educational 'flavour' to logo.