Logo Design for authentic car care products

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This customer received 66 logo designs from 27 designers. They chose this logo design from VGB as the winning design.
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Logo Design Brief
We need a logo for a range of authentic car car products - mainly waxes and polishes.
The products are extraordinarily high quality, but will be affordably priced, so people who truly love their cars can give them the best care.
We need the logo to immediately identify the products as genuinely authentic and high quality. We would like the logo to give the impression of a "thoroughbred heritage". We're looking for something with a "vintage feel", but not "old fashioned". Something that will make you think "time-tested quality".
We're looking for a design that is highly detailed - almost like a coat of arms - something you might expect to find as a coach builders logo from 100 years ago, or a great car manufacturer.
Attached is a page of some logo designs for inspiration.
Logo Text
Kennedy & Collins