Updated Real Estate Brokerage Logo/Sign
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This customer received 77 logo designs from 13 designers. They chose this logo design from Pendejo as the winning design.
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Logo Design Brief
Time for an updated Logo and Sign design for our real estate brokerage, Rock Realty. I've attached an image of the current design. I'd like to not only improve it visually, but make it more convertible to different media/print platforms.
Here is what I am looking to achieve:
- Logo should have a transparent background to easily translate to paper products & other print/web platforms. Also please provide the logo on the maroon background like attached image
- Signs need to have our contact information much more bold & prevalent
- Still needs to have the mountain-scape and rising sun peaking over the edge
- Sleek modern vector colors to capture our 'cutting edge' techniques
- Gray-scale on the mountains w/ possibly a lighter gray for snow caps. I've attached a similar mountain photo for perspective. Would like to use the same maroon color in the design
I will need 3 versions for the hanging signs that can accomodate print resolution for these sizes, 24"W x 30"H, 30"W x 24"H & 36"W x 24"H. The Logo would need to be an image that can be transferred to everything from print materials like letterhead to shirts & jackets.
Submitted signs/logos will be reviewed by our agents and possibly previous clients for input on selection.
Thanks and good luck!
Matt
Updates
On second thought, since we do live in Wisconsin and not near a mountain range, the mountains really are not such a necessity. If mountains are used, fewer peaks would be ideal.
Added Monday, May 12, 2014
Project Deadline Extended
Reason: Getting Voting Poll feedback
Added Thursday, May 22, 2014
Target Market(s)
People looking to buy or sell real estate. Must look professional and bold to capture attention.
Industry/Entity Type
Real Estate
Logo Text
Rock Realty, 877-774-ROCK, RockRealtyWI.com
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include all three items
1) Rock Realty
2) 877-774-7625 or 877-774-ROCK
3) www.RockRealtyWI.com
Must have a logo version and hanging yard sign version.
Nice to have
- A version that incorporates some form or the term 'Rock'.
Maroon color from attached image.