Urban obstacle course event logo design.
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This customer received 40 logo designs from 18 designers. They chose this logo design from Bri Williams-Powell as the winning design.
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Logo Design Brief
We are currently searching to update/redo our current logo(attached). The logo is for a urban obstacle course event called Metro Dash. The event is extremely challenging and this must be reflected in the design.
Event description: Metro Dash is an obstacle packed endurance event for anyone craving an authentic challenge. Metro Dash was developed by elite military forces to push competitors beyond their limits both physically and mentally. You’ll tackle a three-stage obstacle course and 2 miles of running in this grueling one-day event. For those who finish, a post-event celebration will take place with beer, music, food, and expo. Earn your beer!
Check out www.metrodash.com to read more about the event.
We like our current logo, but would like to use a "Tougher" font. Also we would like to add a person standing below the words holding it on his shoulders. (ie. like Atlas holding the earth). We don't want stick figures, rather real figures.
Updates
I'm still looking for something much more hardcore/tough looking. Also the event heavily incorporates military-style obstacles. The text has to portray toughness.
Having viewed several designs we have realized that we would like to change the following traits of our current logo. We would like a tougher font and would like to have an athletic figure holding the words above his/her head (ie. like Atlas holding the earth). We are looking for real looking figures not stick figures.
Target Market(s)
Adults based in the U.S. aged 25-35 that actively compete in fitness events.
Industry/Entity Type
Event
Logo Text
Metro Dash
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must portray the intensity of the event.