Solar Business needs infographic for Act Now Campaign
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This customer received 15 infographic designs from 6 designers. They chose this infographic design from barinix as the winning design.
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Infographic Design Brief
A government solar rebate program is ending and I would like to send out an infographic in an email campaign.
I want to explain with text and graphics why people should ACT NOW! The material has been prepared in Word with Designer Notes at each step of the 7 step infographic. I'd like each step to flow into the next as best it can.
I've prepared the guide in green and would like the infographic in green or the colours of the logo, orange and reds. Key words are highlighted in red, don't need to be in red, just must stand out to the reader.
This is a 'call to action' infographic. Emphasis on ACT NOW with highlights on numbers. Keep the look and feel SIMPLE to highlight the URGENCY and the numbers % and $.
I added a photo of solar on a roof, as an optional extra. I've made a small change to the text/copy of the material in Word.
Deadline approaching. ACT NOW! People who are looking to save electricity costs and install solar
Updates
Project Deadline Extended
Reason: Deadline extended as additional material has been added and minor changes made to original text.
Added Friday, May 16, 2014
Target Market(s)
35-65
male and female
young couples, retired, working family
Industry/Entity Type
Government
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- CALL TO ACTION look and feel. Infographic not limited to one page, scrolling on like a webpage.
Would like to have only two colour themes. Green theme or Red and Orange theme to match the SunKit logo.
Nice to have
- Detailed in the brief.
Photo of solar provided as a stock image I own the rights to. Does not have to be used, included as an option.