• A$370

• 120 designs

• 45 designers

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Logo Design Brief

Back 2 Nature Adventures is an Australian based 4WD adventure tour company that caters more specifically to the high end European client. The tours will be throughout the Australian Outback (initially/predominantly Northern Queensland i.e. Cape York, but will eventually cover much of northern Australia, including Ayers Rock and the Kimberly’s).
The tours will be marketed to and run in small catered groups (4-6 persons), essentially high end camping and 4WD tours. ‘Adventurers’ will travel in groups in a regular sized 4WD and will stay in either camper trailers or up market tents. The tours will be experiential tours whereby the participants will see and/or experience cultural activities in Aboriginal communities/art/etc as well as flora and fauna within the natural Australian Outback. It will be a 'hands on' experience for participants.
The following video is an example of the type of 4WD experience that Back 2 Nature Adventures will offer: http://youtu.be/wk6KJXeOM0k
The logo needs to represent the product offering and the Australian culture and landscape. This is a high end adventure tourism company, catering to a high end client. The logo can NOT appear to target the ‘funky adventure tourism market’, it must be sophisticated and appropriate in its colour palate, look and feel.
The logo (and overall corporate branding) will be applied to everything from uniforms, cars, other merchandise, video, website, printed collateral, etc.
Colours that are most appropriate are:
Red (earthy/outback colour)
Green (earthy/natural)
Blue
As a rule of thumb, there should be a maximum of three colours (for ease of application).
The following elements do not have to be used, however if you do wish to use animals, please use the guidelines below:
Animals that are appropriate to use are (in order of preference):
Crocodile
Kangaroo

Some competitors for product research:
http://www.dirtyweekends.com.au/index.php?page=gallery
http://www.travelwild.com.au/index.php
http://www.adventure-tours-australia.com/cape-york/index.html
http://www.captainbilly.com.au/

Target Market(s)

High end European clients, seeking natural/cultural adventure tourism experiences

Industry/Entity Type

Catering

Logo Text

Back 2 Nature Adventures

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• The logo can NOT appear to target the ‘funky adventure tourism market’, it must be sophisticated in its colour palate, look and feel. 

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Files

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