• A$270

• 19 designs

• 8 designers

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T-shirt Design Brief

Greetings Designers!

We are in need of some amazing apparel designs for our gym wear clothing line.

Our vision is to stand out from the crowded clothing market by showcasing clean, simple, witty and unforgettable designs.

We have attached samples of some designs we find incredibly clever, witty and/or humorous.

Our line of clothing is aimed at the mid to high range of the consumer market, therefor we would like our designs to be somewhat classy and present style.


Some various examples of what we would like;

- NON Clichè/Common, Short & Motivational text/quotes/phrases - relating to lifting/bodybuilding. These pieces of text should not already be all over Google images nor have been used 1000 times before, we need unique content.

OR

- Witty and quality illustrations demonstrating the act of bodybuilding OR the life surrounding bodybuilding. Doesn't always need to have any text, self explanatory illustrations are even better. If we can incorporate some witty humour without going over the top, this would be ideal.

OR

- Any other type of design that will make people stop and admire them for it's cleverness, therefor making people remember the brand and wanting to potentially buy our products in the future.



We would like all designs to be presented on an array of clothing types, such as;

- Muscle Shirts
- Sleeveless Hoodies
- Baseball Snapback Hats - Embroidered.
- Racerback Singlets
- Gym Short Shorts
- Female Leggings
- Female Sports Tops

- Any other gym attire you seem fit for the purpose of demonstration.

We already have a logo designed, this is also attached,

The logo does NOT always have to be apart of the main design. The illustration can be something different, as long as it clearly demonstrates gym/body building theme.

We like Black or White coloured clothing, this can be complemented with either red, fluro orange, fluro green or any other colour you seem appropriate, for the screen print.

Target Market(s)

Male and Female gym enthusiast/ body builders under the age of 35.

Industry/Entity Type

Clothing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Minimalist, clean and simple design
  Thought provoking illustrations and/or text
  Creative use of wording or pictures
  Seriousness OR Humour
  

Nice to have

• Something that can be used for both men and women's clothing
  

Should not have

• Any common, typical or cliché sayings/quotes or phrases.
  Any cheap looking illustrations
  Any clipart
  Busy design that causes distraction
  Pictures of any celebrities
  

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Files

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