• A$200

• 129 designs

• 57 designers

Logo Design Brief

To give you a bit of a background on the company, X-Chrome (as in the x-chromosome) is an on-line retailer. We sell a range herbal medications (non-prescription) of a sensitive nature, targeted towards men between the ages of 18-45 years.
The product is used to enhance the man's sexual performance to give him confidence in the bedroom.

We are a new company looking for a fresh style however it is imperative that our logo reflects a feel of trust as the product is sensitive in nature, our clients need to feel comfortable dealing with our company. Understandably we don't want the product to look like a sexual enhancement so making the logo look professional without underlying sexual connotations.

The logo will be used for our website, business cards, brochures, packaging, etc.

We want to incorporate the name of the company into the logo. They don't have to be conjoined in any way however can be positioned next to each other.

Colour scheme is yet to be confirmed however we are leaning towards white, charcoal with orange (or navy blue or dark green). We would like to see a grey-scale version of the logo as well to be used on white/black plain backgrounds.

We are excited to see what you can create for us!

Good luck!

Updates

Hi Guys

Sorry for taking so long to get back to you, we have been a bit busy with our other business. How ever rest assure we will be more involved starting from today. We will be giving feedback to the designers discussing their designs which we believe best suit the image we're trying to achieve. For those who do not receive a reply we are sorry, however please do keep submitting designs because we want a broad range to select from so we can perfect our idea. Also another tip for you guys is that we're noticing a few designs are looking a little bit like a Technology brand, they look great but that aspect is whats holding them back, also we really like the DNA logo theme that some of you have incorporated into your designs, we obviously still want it to match the original criteria from the brief though please.

Added Monday, August 27, 2012

Target Market(s)

18-45 years (prime years for sexual activity)

Industry/Entity Type

Business

Logo Text

X-Chrome

Logo styles of interest

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)

Requirements

Must have

• Once again, we would love if the name could be incorporated into the logo.

Should not have

• No sexual underlying meanings