• US$400

• 91 designs

• 22 designers

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Logo Design Brief

We need a logo design for a new micro-lending company based in China. The company's business is to lend money to small businesses in China. Since the lending is not property-guaranteed, it requires high credibility from small businesses customers. In addition, the lending is also community-based. i.e. a few small businesses form an inter-guarantee team, they provide guarantee for each other. For example, one member default on his loan, the other team members have to pay back the loan.

As a lending company, we believe our value is in creating a method to develop credit for small businesses, so that even without suitable property to guarantee their loan, they will still be able to take advantage of a certain amount of credit provided by micro-lending company or banks.

We would like to see the logo communicate ‘prosperity, community, growth’. Our lending product is characteristic of small amounts, quick decision-making (within two days), high frequency, and urgency. Therefore logos communicate those traits are also preferred.

Since we are a Chinese company, the Chinese characters read like "信成小贷". The logo can't be English alphabets re-designed. A picture logo is preferred. The attached file is a sample just to illustrate the Chinese characters.

Target Market(s)

small businesses' owner.

Industry/Entity Type

Business

Logo Text

信成小贷 and Xin Credit

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files