Big T's Wine Label Project
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This customer received 154 graphic designs from 30 designers. They chose this graphic design from Withdrawn as the winning design.
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Graphic Design Brief
We need a new entry level wine label called "Big T's" for a range of wines we are developing from inland Australia. Our company is made up of three youngish guys who live hard and love taking the mickey. Big T is Big Tone - the largest and loudest of the three partners (and ideally this label will take the mickey out of him). We've grown the grapes ourselves for this first release which will be a 2012 Pinot Gris. Wine style is dry, young, fresh and contemporary and pitched at the sub AUD $10 retail price point. The package will be flint (clear) claret shape bottle with plain screwcap (colour matched to suit the winning label design).
I've attached a couple of photos of Big Tone to give you some idea of his presence and persona.
Target Market(s)
Semi educated 25 - 40 year old wine drinkers. Skewed towards females.
Industry/Entity Type
Retail
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Anything traditional or old fashioned