• €169

• 93 designs

• 30 designers

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Logo Design Brief

Our Name: "Tesello"

Our sub claim: "for successful people" To be included only on optional basis. We do not know yet, if we want to have the sub claim part of the logo

Our business: We are a new company based in Switzerland and plan to open a chain of retail stores selling business shirts for men and some adjacent products (e.g. ties, cufflinks). In parallel to off-line stores, clients can also shop in our online store. We offer 96 sizes to ensure everybody finds a well fitting shirt. We also offer made to measure shirts.

Our positioning: A very good quality to a fair price. Fair is in the mid-to-upper price range, but not in the luxury segment. In the car industry a similar positioning like Audi, but not Bentley.

Our customers: Successful business men, with mid to high salaries like bankers, layers, consultants who want to have a very good quality and are willing to pay the respective price - but do not want to have a luxury branded shirt. The typically are very busy, have no time nor interest for long shopping trips, want to buy the shirts in a convenient way. They are living an urban lifestyle and are typically between 30 and 55 years old. Well sell men’s cloths only. Although we expect that a relevant number of clients are women buying for their husbands.

Preferred colors: black, grey, silver, red

Our values: Quality, success, convenience, stability. The design should somehow illustrate “success”.

Other Remarks:
Winner has the option to do follow-up business with us. We also need a full corporate design, webpage design and programming, business cards, flyers, etc.

Industry/Entity Type

Retail

Logo Text

Tesello