Wordpress Design Project

Want to win a job like this?
This customer received 35 Wordpress designs from 7 designers. They chose this Wordpress design from Creative Usha as the winning design.
Join for free Find Design Jobs- Guaranteed
Wordpress Design Brief
I am looking for a designer that can help me with to design a theme for www.geotheme.com.
Our website is a map based business directory for things that are great for kids. The name of the website will be www.ollyandelly.com. As you can see, we have already applied theme but we are not happy with the design.
We feel it is too old, stale and looks like a "theme" and would like to completely overhaul the design to give it our own flavour.
This project will require the designer to design 5 pages (uncoded) based on the geotheme wordpress theme.
The pages are:
1) Homepage
2) Business Listing Page
3) Business Details Page
4) Add Listing Page
5) Blog Page (This is page should be more than just a listing of blogs. Imagine designing this as if were the homepage of a blog. It needs to be attention grabbing)
In addition, we would like to you to design custom map pointers that are suitable for the categories:
1) Food - Kids friendly places
2) Inside - Things to do indoor (Cinema, Ice Skating etc)
3) Learn - Classes, Course, Etc
4) Outside - Things to do outside (Zoo, Parks, Bike Riding)
5) Services - service for kids (doctors, babysitting)
6) Shop - Kids Stores
7) Events - Upcoming Events
One of things that we don't like about the current design is that it feels too "blocky" with no differentiation between the various sections of the homepage.
Some websites that we like are:
1) www.net-a-porter.com
2) www.sproutsocial.com
3)
Please propose stock photography, icons etc where appropriate
The theme is very flexible. Some other websites that have also used www.geotheme.com are:
1) http://www.studentmap.co.uk/
2) http://www.babiesandtoddlers.com.au/
3) http://www.recupero-dati-hard-disk.info/
These are just for your reference to showcase the flexibility of the theme and NOT as a design reference because they are all not what we are looking for.
KEYWORDS: modern, clean, not blocky, stylish, urban, bold, feminine, youthful, simple, subtle
TARGET: Upwardly mobile mums, professional mums, modern mums that are into fashion, sipping coffee at inner city cafes
Updates
Project Deadline Extended
Reason: I am giving everyone more time after some requests for an extension
Added Wednesday, September 05, 2012
Hi everyone,
Added Wednesday, September 05, 2012
Thank you for everyone that is working on a design for Olly and Elly. The contest will be closing in 1 day so I hope to see more designs. There are some designs that we feel have potential but we are open minded. To all the designers that we have provided feedback to, I hope that I see the comments come to life.
Added Tuesday, September 11, 2012
Target Market(s)
Mums
Industry/Entity Type
Business Directory
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - The map must be the centre of attention of the design - at the moment, it feels a little small. Make the map larger.
- Map icons must be redesigned.
- The rating system needs to be redesigned. We dont like the stars.