Africa Park Show - a fashion, art, design exhibition

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This customer received 24 poster designs from 6 designers. They chose this poster design from Blueberry as the winning design.
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Please see below. The poster must be very elegant. Eventhough it has an african name and feel, it should be modern and elegant so that it attracts all types of backgrounds and races to the show.
I want this poster to be so good that it attracts Sponsors, partners and exhibitors to want to be part of the show. So its my key marketing document.
Size: A0. Good luck and be creative!
Brief is below
The AFRICA PARK SHOW 2014
Dates: 19- 21 SEPTEMBER 2014:
all weekend event -open to the public
Time:
9am-5PM
OPEN TO THE PUBLIC
*Fashion shows will have exclusive show times
Venue to be confirmed
SHOWCASING
Fashion designers;
• Shoes designers;
• Accessory designers;
• Art;
• Cosmetics;
• Hair;
• Home and Décor;
• Media;
• Textiles and manufacturing;
• Technology;
• Tourism;
• Luxury/Lifestyle;
• Food & Others.
Countries representing:
SouthAfrica
Nigeria
Ghana
Kenya
Zimbabwe
Tanzania
Uganda
Ethiopia
Botswana
Mozambique
Zambia
To exhibit, partner or sponsor contact us:
Email: info@africaparkshow.com
Tele: 072 812 9099
Web: www.theafricaparkshow.com
Facebook:/theafricaparkshow
Twitter:@the africaparkshow
All rights reserved. Presented by Nochua International
Updates
Project Deadline Extended
Reason: I have extended the deadline because, one designer asked for it.
Added Thursday, May 29, 2014
Please see the updated brief. I had alot of queries on the brief so i have shortened it.
Added Thursday, May 29, 2014
Hi Designers,
Added Thursday, May 29, 2014
Hi all,
Thanks for the designs that have been submitted. What i am really looking for is something that is elegant and catchy. The event/expo is an exhibition that will showcase, fashion, art, design, interior, comestics an hair etc. there will also be fashion shows that will be held on that day.
It will be a nice classy event, that will draw crowds from all over Africa to participate.
I have pasted the link below as a guide. Feel free to amend the brief or just use some of the info that will work. I need more designs.
https://www.google.co.za/search?q=milan+fashion+week+poster+for+sponsors&espv=2&tbm=isch&tbo=u&source=univ&sa=X&ei=HQiKU8v_DMftPMa_gbAL&ved=0CCYQsAQ&biw=1093&bih=846#q=design+indaba+2014&tbm=isch&facrc=_&imgdii=fT1tiy_mbJ5SzM%3A%3B2L87lEEZgJQjpM%3BfT1tiy_mbJ5SzM%3A&imgrc=fT1tiy_mbJ5SzM%253A%3B04TL9svEi3VZwM%3Bhttp%253A%252F%252Fwww.designindaba.com%252Fsites%252Fdefault%252Ffiles%252Fstyles%252Fcontent-body-full%252Fpublic%252Fnode%252Fevent%252F17358%252FDI-EXPO-banner.jpg%253Fitok%253Db-LQj_jS%3Bhttp%253A%252F%252Fwww.designindaba.com%252Fevents%252Fdesign-indaba-expo-2014%3B490%3B409
Added Saturday, May 31, 2014
Target Market(s)
The public/ in SouthA frica, Africa and the world:
-Fashion bloggers
-Magazine Editors
-Fashion Brands
-Industry experts
those who attend will want to see:
- To interact and socialise with entrepreneurs
- See what’s new
- Evaluate products and suppliers
- Keep abreast of industry and market developments
- Network/develop business contacts
Solve specific problems
- Find new markets
- Appoint agents/seek principals
- Discuss specific terms/conditions/pricing
- Consolidate business relationships
It will be an all weekend event. Adults aged 25 as per above
Industry/Entity Type
Marketing
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The poster must be elegant and appealing
Nice to have
- Be creative, think, London Fashion Week or Milan fashion week and exhibition/trade fair combined.
The event will be fashion driven, so that lifestyle brands can also exhibit there
Should not have
- No old style
Not tacky
Must be classy