• A$200

• 16 designs

• 9 designers

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Logo Design Brief

Westside Christ Church Aquatic is a swimming club in Perth Western Australia with it's base at Christ Church Grammar School in Claremont.

We have squads from Junior development through to national and international athletes representing Australia.

We have a club logo, attached, and we are now developing a vision for the club that will give us a visual tool in our story to prospective sponsors. ie we want to sell our story to sponsors and need a new design to be built around (not literally "around" but alongside, underneath etc) our existing logo that represents our values and aspirations for our athletes.

To be clear, the existing logo remains, we need a new graphic / logo that incorporates a few words that represents our story that we can use along side our existing logo. A bit like how Coco Cola would use the Rio 2016 Olympic logo to promote their association with that event. We want our existing logo and a new graphic that highlights our values and compliments our existing logo.

The design should represent the values we strive to instill in our athletes of
Self belief
Confidence
Integrity
Desire
Performance
Mental resilience
Work hard under pressure

A key goal of the club is to have athletes 'Perform above their ability'. We challenge swimmers to have self belief and to train harder and smarter.

From the outside we want to be viewed as a truly high performance club where athletes will be able to reach beyond their potential, from juniors through to the Elite squad.

The job here is to come up with a design that includes a statement or words that effectively communicates the above image. It should include a graphic of some kind with the statement or words and communicate a fresh, dynamic, performance orientated club with the above values. Maybe have an aquatic look ??

A power point master is also needed, ideally incorporating the existing logo and the new design language.

Being a community volunteer based club we do not have a big budget

Target Market(s)

Swimming club sponsors

Industry/Entity Type

Club

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Logo styles of interest

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Look and feel

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