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Logo & Branding for fundraising/charity initiative: "Sing Against Slavery"
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This customer received 78 logo designs from 14 designers. They chose this logo design from James Hamilton as the winning design.
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£150
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78 designs
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14 designers
Logo Design Brief
We need a recognisable and clever logo for a new project that uses amateur singers and arranges concerts to raise awareness of Human Trafficking/Modern Day Slavery and to raise funds for the fight against Human Trafficking/Modern Day Slavery. Open to ideas. This is a seriously good cause that will help people who find themselves as modern day slaves in 2014! So please do give us your very best and cleverest work. We are open to ideas - and happy to progress and grow ideas in two-way-feedback.
Thank You!!
Themes to convey: Impactive, Serious, Gravity, Humanitarian, Passion, Entertainment, Healing, Freedom, Purity, Compassion.
The official blurb:
Sing Against Slavery
Objective
A social enterprise dedicated to fighting modern-day-slavery through musical entertainment. With two principle goals: to increase public awareness of the issues of slavery; to raise funds to contribute to frontline initiatives to combat modern day slavery (MDS), human trafficking (HT), debt bondage, and to protect and re-habilitate its victims.
With its roots in the Karaoke pubs of London, a secondary goal is to provide an opportunity for quality amateur vocalists, who would otherwise not have the chance to, to perform for public audiences. We aim to harness the passion for volunteering to do good for others - “Free people, to free people.”
Though primarily dedicated to raising wariness and funds, in time Sing Against Slavery (SAS) will also hope to affect policy change to address these issues, either directly or in partnership with other anti-slavery organisations.
Updates
Hi all,
I have just added some more detail to the spec. This is a really good project - please do take the time to have a look and get creative! Many thanks
Peter
Added Monday, June 02, 2014
Hi all,
Thanks for all your work so far.
The pictorial themes of chains, hands, musical notes, and microphones have proved popular - please continue to explore these ideas.
I have added the following themes to the brief which the logo needs to convey: Impactive, Serious, Gravity, Humanitarian, Passion, Entertainment, Healing, Freedom, Purity, Compassion.
In colour terms Black, Greys, White and Reds are good - Iv'e added a suggested colour pallet to the brief, though this is not fixed. Could we experiment with inverting the colours i.e. a black background and white/red designs.
Look forward to seeing your revised designs.
Peter
Added Thursday, June 05, 2014
Target Market(s)
Singers, Donors, Theatres
Industry/Entity Type
Debt
Logo Text
Sing Against Slavery
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Something scratchy, hard, fading, graduated, block capitals?
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.