Womans roller derby league needs a logo design for our annual international beach theamed roller de
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This customer received 93 logo designs from 35 designers. They chose this logo design from denuj as the winning design.
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Logo Design Brief
The Gold Coast Derby Grrls, Inc. is a women’s roller derby league that annually invites leagues from around the world to participate in a tournament. Because we are located in Ft. Lauderdale, Florida, we capitalized on the beaches located here to name our tournament “Beach Brawl.” Roller derby is known for its toughness and we want a logo that denotes both the beach and roller derby, a tough, serious athletic sport that is global in nature. We need a branding logo that is beach themed and says Beach Brawl and incorporates all of the above characteristics. We want this branding logo to follow us each year. It must be able to be placed in a design feature that changes each year (Tee Shirts, merchandise, etc...).
Key words: Skates, palm trees, beach, roller derby, athletes, Florida, global etc...
Updates
Project Deadline Extended
Reason: We are not getting enough people working on our project.
Added Saturday, June 07, 2014
Hello all…unfortunately the Design Crowd website does not allow me to update my brief using their website software, so I decided to type it out. I have been trying to use it for three days and no one from customer service seems to want to help. However, I am confident that we can still work it out ourselves.
Logo Style:
Wordmark/Emblem type
Look and Feel:
• More on the bold side and less elegant
• Playful and less serious
• I have no idea the difference between traditional and modern, so feel free to do what best fits
• Not to feminine and more of the tough side.
• Not too many colors. Keep it simple so it can be added to design features later…
Target is derby fans, sports fans of all ages.
Must have priorities:
The name Beach Brawl
Should not Have:
• The color pink, purple, or bright yellow
• Not to many design features. Focus on the name with style and a small feature in the background that correlates with theme
• Script font
Sorry I wish I could upload an example, but again Design Crowd website keeps giving me errors.
Colors:
Our team colors are Black, Gold and Red.
Feel free to use blues
Added Monday, June 09, 2014
Target Market(s)
Sports fans, roller derby fans, all ages
Industry/Entity Type
Merchandise
Logo Text
Beach Brawl
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some sort of derby girl feature like what is attached in the photos I uploaded. Use them as inspiration.
Nice to have
- derby girl, roller skate (no roller blades) Beach themed, (wave, palm tree, etc...)
Our team colors CMYK:
Here's the breakdown for our gold color: 0-30-100-20
Here's the breakdown for our red color: 0-100-100-25
Should not have
- Pink
sexual undertones
a girl wearing a swim suite