• US$740

• 41 designs

• 18 designers

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Graphic Design Brief

Our Brewery's name is Element99 Brewing. We are looking for SEVEN bottle label designs. We are making this one project because we need all seven of the bottles labels to be different, but follow the same theme (as you will see in the attachments). The same goes for the six pack case design, same theme. As an added perk for the designers, we are willing to put "design by (you or your company)" on the bottle label designs and the six pack case. This will be seen by millions!!

The following are the names of our beers:
1) Shaved Chinchilla
2) AlaBananna Slamma
3) Applebottom Honey
4) Landing Strip IPA
5) Red Hot Step-Mom
6) Robots Named Rex
7) Silver Donkey Express

Our logo is also attached, please incorporate that into the designs (OR it can go on the neck of the bottle). If you have ANY questions, do not hesitate to ask!

Target Market(s)

The target market will be women and men, ages 24-34 with a slight focus towards the female demographic. Our target market annual income will be classified as middle to upper-middle class ($30,000- $60,000 annually).

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Some sort of sketch of our "Characters" incorporated into the design.

Should not have

• -Many are submitting designs for the "robots named rex" label with pictures of t-rex dinosaurs. We would like just robots, no t-rex''s. Maybe a sketch of a few robots all with a "Hi My Name Is" sticker on them (like the stickers you get when you go to a big event. I have added an example of those stickers to the project attachments).
  -We like the idea of a silly sketch of a donkey (possibly with a conductor hat and a whistle, but not a must) for the Silver Donkey Express label.
  -We like the idea of a silly sketch of a shaven or partially shaven chinchilla for the Shaved Chinchilla label.
  -We like the idea of a sketch of a women''s figure from behind with apples in place of her cheeks
  
  Please take a look at the project attachment with the 3rd Street beer bottle labels...we are leaning towards something along that sketch style design.

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Files

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