• NZ$240

• 78 designs

• 23 designers

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Logo Design Brief

We are a Holiday Park in the Maniatoto region of New Zealand. we are very much a rural location, surrounded by mountains. We have a mixture of motels, cabins and camping. Catering to the local market as well as overseas tourists. We are a small family operation.

Target Market(s)

Outdoor type, cyclists, hunters, fisherman, people escaping the city.

Industry/Entity Type

Catering

Logo Text

Ranfurly Holiday Park & Motels

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something that reflects our scenery, as in photos. Classic font (not comic sans or italic)

Nice to have

• Central Otago our district has a brand identity which uses the following color palette...Pantone 1525C for the hills
  542C for the sky
  5767C Green foliage etc.
  Cool Gray 2C represents the schist rock
  Black for shadows.
  I would consider using similar colors as representative of our area.
  In the development of their logo they used the "Rolling hills, Tussock grass, Sweeping skies and Vast sense of space" as inspiration.
  Mountains in the design would be good, but they are not are not essential.
  We do not want snow on the logo, black shadows as in the pictures we have uploaded are fine.
  

Should not have

• We do not want: Trees, buildings of any sort. WE DO NOT WANT POINTY MOUNTAINS WIITH SHARP PEAKS. As you can see our mountains gently rounded. Please stick to the color palette or close to. We do not want snow in the logo, black shadows as in the pictures we have posted are fine.
  

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Files

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