• US$220

• 15 designs

• 2 designers

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Banner Ad Design Brief

OnTrack is Australia's top weight loss retreat and we are looking for a series of banner adverts to promote our products on the websites http://www.weightloss.com.au and http://www.healthretreatsaustralia.com. Our customers are looking to lose weight and they want to be reassured upon seeing our advert that we can help them lose weight in a safe, secure and caring enviroment. Above all they want to be able to identify with the people attending the retreat (i.e. bigger people in images, etc). We want to convey comfort and luxury, but affordable price. We want to convey that customers will get great results and that our programs are suitable for people of all ages, shapes, sizes and fitness levels. We require the following ad size variations:

728x90
130x195
524x184

Some possible ideas/layouts are attached to brief

Target Market(s)

Predominantly women aged 30 - 50 but we do get men too and therefore the ad shouldn't be too feminine.

Industry/Entity Type

Fitness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Images of 'target audience' you can see some examples in photo gallery at www.ontrackretreats.com.au.
• OnTrack logo needs to be in advert (maybe on a rotation - doesn't have to be there all the time. Needs to be an animated GIF (or equiv) not flash

Nice to have

• Images of facilities see at photo gallery on www.ontrackretreats.com.au

Should not have

• any images of scales, tape measures, etc or thin people!

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Files

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