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Stridepoint
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This customer received 238 logo designs from 59 designers. They chose this logo design from alok bhopatkar as the winning design.
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US$440
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238 designs
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59 designers
Logo Design Brief
We would like to develop a logo for a re-branding for our company that does the following.
- Web-based online training
- Security Awareness training.
- IT Security Consulting
- Technology and Software Consulting
But our general branding image and tone are based on this:
1. Problem Solving and straightforwardness
2. Simplification of complex processes (With Training and Software)
3. Helping customers navigate complicated security risks and dangers (Prepare Your Employees)
4. Helping companies make progress
5. Helping work through obstacle and over-complication (Getting companies “over the hump”)
Security audits, Custom Development, Web-based training, security consulting etc. would all be things we do (and market individually) to fulfill these main purposes.
We like the color green. But we are open to suggestions.
We want to look simple, tight, current and professional.
We do NOT want an icon of a person jumping or running or "striding" we want to focus on helping customers solve problems and simplify complex problems and processes.
The current company and branding are at www.rocketready.com and www.sighttraining.com. (We are combining these companies and generalizing our message)
Updates
We have had a creative meeting in order to provide more insight into the kinds of concepts and imagery we would like to see in the logo. Here is what is important to us.
We DO want to represent the following in a simple and perhaps even subtle way.
1. Reaching peak performance
2. Going down a path to reach the goal/finish
3. Running a race
4. Taking something complicated and full of obstacles and simplifying it and helping it reach a goal
Some imagery we might like to see is: (All simple)
1. Gauge - Tachometer (But simple and maybe even abstract)
2. Race map or simple trail map with destination
3. Maze with solution highlighted
4. Finish line (crossing finish tape)
5. Stop watch
We do NOT want the following:
1. a striding/running man
2. a map pin
3. a target
4. a shield
5. a lock
I hope this helps.
THANK YOU
Added Friday, July 11, 2014
Project Deadline Extended
Reason: We feel like our designs are really starting to come together and a few of them are extremely close. We are confident we will be able to select one with our marketing department by Thursday. Thank you for all of your submissions.
Added Tuesday, July 15, 2014
Industry/Entity Type
Security
Logo Text
Stridepoint (though there may be times where we augment it with 'Training' or 'Security')
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.