Squid & Fancy

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This customer received 57 logo designs from 29 designers. They chose this logo design from Melissa Toms as the winning design.
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Logo Design Brief
We are a homewares/lifestyle store that is modern, casual, and nautical themed. We will have clothes, homewares and childrens items so it will need reach all types of customers.
I have in mind a tattoo looking banner with the words "Squid & Fancy" or "Squid and Fancy" and a squid peeping out from behind or over the scroll somewhere. I intend to use the logo as a sticker on the front window so it will need to be inviting, interesting and fun and clearly show the name while still being able to see into the store.
I would like the colours to be kept to a minimum with maybe a inky blue/black and cream/white scheme.
thanks so much for your time!
Target Market(s)
customers of all ages who will buy quality rather than quantity.
Industry/Entity Type
Nautical
Logo Text
Squid & Fancy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An old world nautical vibe.
Nice to have
- Tattoo like design with realistics looking squid.
Should not have
- Child like drawings and boring fonts.