Spectacle Marketing - Logo Design

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This customer received 40 logo designs from 21 designers. They chose this logo design from lukedavies as the winning design.
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I need a logo for my marketing business 'spectacle marketing' that I am currently starting up. My clients will be other small businesses.
I want a logo flexible enough to be able to be used across many mediums.
I want classy, slightly feminine but not too girly, with punch and contemporary flare.
I would like the ability to add a tagline at a later date if need be.
I would like to communicate creativity and vision, but still keep a classic and corporate edge.
**Would love to be able to include some type of 'icon' or symbol to accompany the business name text.**
My slogan is going to be something along the lines of "Spectacle Marketing - Shining the spotlight on your business" or "Create a Spectacle" with Spectacle Marketing.
Target Market(s)
Small businesses in need of some help to align their marketing strategies.
Industry/Entity Type
Marketing
Logo Text
Spectacle Marketing
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- warmth, charisma, class,
Nice to have
- ** abstract icon/symbol, or graphic of initials 'SM' to accompany the text of the business name**
I like the idea of two fonts. a feminine, soft font for the word 'spectacle' and a more corporate font for the word 'marketing'.
Should not have
- Anything that resembles eyes, optometry, eye glasses etc